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Arabian Aisles
Saudi and UAE Shoppers Squeeze Mid-Priced Brands as Premium and Value Gain, NielsenIQ Finds

Saudi and UAE Shoppers Squeeze Mid-Priced Brands as Premium and Value Gain, NielsenIQ Finds

Mainstream brands fell to 41.9% of Saudi FMCG sales and 32.8% in the UAE, where premium now leads with 45.2%.

Nov 1, 2026

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1 min read

Market Data

+3

PepsiCo Buys 160,000 Tonnes of Saudi Potatoes a Year, Worth Up to SAR 595M

PepsiCo Buys 160,000 Tonnes of Saudi Potatoes a Year, Worth Up to SAR 595M

Every potato in PepsiCo's Saudi food business now comes from local farms, and a new award with the Reef foundation will honour the growers behind them.

Nov 1, 2026

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1 min read

Food & Beverages

+1

M&S and Al-Futtaim to Open the Largest M&S Foodhall Outside the UK at Dubai Festival City in December

UAE

+1

M&S and Al-Futtaim to Open the Largest M&S Foodhall Outside the UK at Dubai Festival City in December

The 1,424 sqm store will be the first outside Britain to carry the full M&S Food range, with 3,500+ core lines and 500 sourced locally.

Nov 2, 2026

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1 min read

Juhayna Reopens Alexandria University's Educational Dairy Plant With a 5-Tonne Daily Capacity

Juhayna Reopens Alexandria University's Educational Dairy Plant With a 5-Tonne Daily Capacity

The dairy maker funded new equipment so students can train on milk, yogurt, cheese, butter, ghee and ice cream production.

Nov 1, 2026

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1 min read

Dairy

+2

Egypt's Processed-Food Exports Hit a Record $5.82B in Nine Months as Chocolate Nearly Doubles

Egypt's Processed-Food Exports Hit a Record $5.82B in Nine Months as Chocolate Nearly Doubles

January to September exports rose 12.6%, led by Saudi demand, a 101% jump in Spain and $343M of chocolate. Here's the full breakdown.

Nov 1, 2026

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3 min read

Market Data

+1

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Edita Targets EGP 26B in 2026 Sales, Up 25%, and Plans a New Plant for Q1 2027

The maker of Molto, Todo and HoHos will invest up to EGP 4B this year after first-half revenue grew 32.5% to EGP 12.3B.

Nov 1, 2026

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1 min read

Habiba Elsayed
Habiba Elsayed
Edita Targets EGP 26B in 2026 Sales, Up 25%, and Plans a New Plant for Q1 2027

Ulta Beauty Opens Its First Qatar Store at Doha Festival City, With Saudi Arabia and Bahrain Next

A 702 sqm flagship with 250+ brands, from Haneen Al Saify to Dior, opens with Alshaya. A second Doha store at Villaggio follows on 25 November.

Oct 30, 2026

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1 min read

Habiba Elsayed
Habiba Elsayed
Ulta Beauty Opens Its First Qatar Store at Doha Festival City, With Saudi Arabia and Bahrain Next

Almarai's Beyti Plans EGP 8.7B of Investment in Egypt Through 2027

On top of EGP 7B+ already invested, the dairy and juice maker exports to 45+ countries and sources two-thirds of its materials locally

Oct 30, 2026

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1 min read

Habiba Elsayed
Habiba Elsayed
Almarai's Beyti Plans EGP 8.7B of Investment in Egypt Through 2027

Riyadh's Khayrat Moves Into Packaged Goods With Shattat Fahd, a Hot Sauce Made From Shaqra Peppers

Shaqra peppers, a fiery tiger and a SAR 35 bottle: the team behind Nora Burger and 911 Pizza is bringing its heat home.

Oct 29, 2026

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1 min read

Habiba Elsayed
Habiba Elsayed
Riyadh's Khayrat Moves Into Packaged Goods With Shattat Fahd, a Hot Sauce Made From Shaqra Peppers

Baladna Lifts Nine-Month Gross Profit 18% to QAR 281M as Margin Widens to 29%

Qatar's biggest dairy company grew revenue 4% to QAR 977.8M, built six months of strategic stock and pushed ahead in Algeria and Syria.

Oct 29, 2026

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2 min read

Habiba Elsayed
Habiba Elsayed
Baladna Lifts Nine-Month Gross Profit 18% to QAR 281M as Margin Widens to 29%

Almarai Launches Haboor, a Pre-Packed Beef Brand Backed by $133m

Saudi Arabia's biggest dairy company, Almarai, is moving into red meat with Haboor, a locally produced beef brand.

Oct 29, 2026

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2 min read

Habiba Elsayed
Habiba Elsayed
Almarai Launches Haboor, a Pre-Packed Beef Brand Backed by $133m

About Arabian Aisles

The main source for consumer brand news in Arab markets. From Riyadh to Cairo, we report the launches, deals and expansions moving the region’s food, beverage, beauty and retail brands, and sit down with the founders behind them in Behind The Shelf.

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